The Challenge
Ardmore Freight is a regional freight forwarder handling roughly 400 active consignments at any given time across six carrier relationships. Their customers — predominantly SMEs in manufacturing and wholesale — had no visibility into their shipments beyond what Ardmore's ops team could tell them on the phone.
The ops team spent an estimated four hours per day answering status calls that required them to log into six separate carrier portals to look up tracking numbers one at a time.
What We Built
A two-layer solution: a customer-facing portal where consignees can see live status, milestone history, and estimated delivery windows for their own shipments; and an internal ops dashboard with a unified view across all active consignments, flagging anything that has not progressed in over 24 hours.
6Carrier APIs integrated into a single feedCarrier data is normalised into a common status schema. Automated notifications go out at key milestones (departure, customs clearance, arrival) without any manual trigger from the ops team.
The Outcome
Inbound enquiries dropped 74% within eight weeks of launch. The ops team reclaimed approximately 18 hours per week — time now spent on exception management and new business. Three of Ardmore's top-ten clients mentioned the portal unprompted in their next quarterly reviews as a reason for increased volumes.
